In this opinion piece by Bill Ames from the Texas insider the author focuses on the message of Texas public schools changing their emphasis on core academics in certain school districts. The author uses the example of Richardson ISD to convey his main point that it will have a negative impact to adopt this new wave TASA way of teaching core values to the children of Texas public schools. The shift of importance in certain subjects causes a decline of scores and overall intelligence results and readiness for further education and the workplace. He adds to his credibility by listing various examples and statistics that aid his belief this new wave of education will cause negative impact on kids standardized test scores. The author's intended audience is all those that seek to amend legislation and to stop this new wave of education before it consumes all public schools in the state of Texas. He includes in the end the exact legislative action he would like to see happen. His evidence to support his opinion seem credible, but he lacks to provide a digression of some of the positive aspects of this new program. To really persuade an audience all sides should be shown not just those that support your point of view. The author makes the pitfall of not including an ounce of positive aspects of this new wave of education and thus he is now unable in readers eyes to fully discredit his opposition. This makes the author lose credibility in my mind and also there is a loss of logical appeal to the reader. He logically provides examples that strengthen his point, but does not allow the reader to weigh both sides of the argument. His own academic background is not mentioned in the article that reduces his credibility. His persuasion is effective, but not calculated and frankly a bit too one sided.
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